EL Digital Commerce is a trusted Shopify Select partner who works with ambitious e‑commerce brands to build Shopify stores that do more than look good: they drive meaningful revenue and long‑term growth.
I blend deep technical expertise with a collaborative, human approach so working together feels like having a trusted specialist on your team, not a distant agency.
EL Digital Commerce was created from a simple belief: great e-commerce happens when technical excellence meets genuine partnership.
Too many brands are stuck with generic themes, rushed builds, and one-off "projects." I work with brands that want thoughtful, well-engineered Shopify experiences that are built to grow, not just go live. Every engagement is treated as a collaboration. The focus is on understanding your brand, your customers, and your goals-then designing and building solutions that feel custom-fit rather than off-the-shelf.
I'm Ed, founder and lead developer at EL Digital Commerce. For over 10 years, I've worked in e-commerce, with more than 7 of those years focused specifically on Shopify. During that time, I've worked with and for businesses across multiple countries, including the USA, UK, Australia, and other international markets, giving me a strong understanding of different customer expectations and trading environments.
Over that journey, a few things have become clear:
I follow a straightforward, collaborative process designed to keep you involved and informed at every step.
Start by understanding your brand, your customers, and your goals. This isn't just about features-it's about what success looks like for you.
Translate strategy into structure, UX, and UI. The aim is to create a storefront that feels natural to your customers and true to your brand.
Implement clean, maintainable Shopify code with a focus on performance, accessibility, and scalability. Test thoroughly before anything goes live.
Launch is the starting line, not the finish. Monitor, refine, and iterate based on real-world data and feedback so your store keeps improving over time.
EL Digital Commerce is a good fit if you:
Whether you're migrating to Shopify, rebuilding an existing store, or looking to level up a current setup, the focus stays the same: building something that supports your growth now and in the future.
Straightforward communication, clear expectations, and no unnecessary jargon.
Thoughtful decisions, reliable builds, and attention to details that actually matter.
Working with you, not just for you, and staying invested in your store beyond launch.
Choices that make your store easier to maintain, extend, and improve over time.
If you're planning a new Shopify build, a migration, or just need some support and want a dedicated partner rather than a faceless agency, let's talk.
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